Facebook and Instagram Ads

This is a question we often get. It’s a tricky one to answer as a standalone question as the reasons for this can be different dependent on many variables. The first is that we will never just be running one version of an ad so rest assured there will be others out there and FB’s algorithm may have determined this is the most appropriate version for you. Another important point to consider is that whilst continuously updating the creative of FB Ads is important, we may also continue to run some of your top performing ads which have established excellent engagement so you may see these from time-to-time too.

In short, people will only click your ad and subsequently leave their detail if they have some interest in your services. However, the way you handle leads from different sources is critical, and something we may also be able to help you with. It’s also important to consider the purpose of social media leads compared to say Google leads. FB Ads will often create initial awareness for people of your practice and services; let’s say we’re advertising your Invisalign services - someone seeing the ads may never have considered Invisalign or braces previously, but now you’ve got their mind ticking over. In this kind of situation that person is going to need several further touch points with your brand before making a decision, and it may be the case they end up searching in Google further down the line before becoming a lead. As such, FB leads may not be as far down the path in their search for treatment as others, but they will still absolutely be leads who you have a good chance of converting.

The setup and on-going management of your ads is included in your monthly fee to Xcelerator Dental. We do have a high upper cap (which you’re unlikely to hit) but we don’t take any other fees or percentages. You will then need to allocate a budget for your ads, which you will pay directly to FB (don’t worry about the logistics, we’ll walk you through everything and help you get setup as needed). From our chat during your on-boarding phase when we understand more about your business and target audience, we will be able to recommend what your monthly budget on the ads should be. It wouldn’t be any lower than £500 a month as any lower than this and it’s difficult to gain traction and get good returns as we need data on which to optimise your campaigns and ensure they Reach enough people within your target audience. An average monthly budget on social media ads is likely to range between £800 and £1500 a month but again, there is a huge number of variables such as which treatments you offer, where your practice is located and how many of your competitors are advertising, all of which impact the cost of ads.